这50个文案好棒,你值得收藏

软文营销 运营法宝 2年前 (2017-07-03) 1513次浏览 已收录 155个评论

这些企业广告文案具备的共同点就是:简短,戳中我。至于会不会戳到你我就不知道了。对了,那些耳熟能详诸如“今年过年不收礼”“黄鹤和小姨子跑了”等洗脑文案不在这个范围内。

排名不分先后,纯属乱排。

1、去征服,所有不服

出自全新途胜,一句牛逼哄哄的宣言。

2、我们不生产水,我们只是大自然的搬运工

和「农夫山泉有点甜」一样,「大自然的搬运工」也广为人知。恒大冰泉拿它当靶子,打出了口号「不是所有的大自然的水都是好水,我们搬运的不是地表水」,不过传播力度貌似不如前者。

3、有两样东西我不会错过—回家的末班车和尽情享受每一刻的机会

出自德芙一个煽情蹩脚的广告。

4、你未必出类拔萃,但一定与众不同

很多人熟知这句鸡汤,但未必知道它的出处。它来自台湾求职服务机构 104 银行,网上有视频,感兴趣可找来看看。该广告获得了「2011 年广告金句奖」。

这 50 个文案好棒,你值得收藏

你未必出类拔萃,但一定与众不同

5、朝生活卖萌,它就朝你笑

某地产广告。

6、生命只有一次,多试试

某地产广告。

7、赶时间的人,总是没时间

某地产广告。

8、爱,是陪我们行走一生的行李

出自 2016 年央视公益广告《行李》,深以为然。

这 50 个文案好棒,你值得收藏

9、office 不用太大,装得下梦想就好

某办公室租赁广告,曾在广州珠江新城站 5 号线地铁上经常看到。

10、打开车门就是家门

出自滴滴。

11、与其在别处仰望,不如在这里并肩

出自腾讯微博。

12、弹指间,心无间。

出自 QQ。弹指间过了这么多年,当初 QQ 彻夜长聊的朋友,现在还联系吗?

13、一味标榜内涵而忽视门面,也是种肤浅

出自《悦己》杂志。

这 50 个文案好棒,你值得收藏

14、你本来就很美

出自自然堂,多么励志又动人的 slogan 啊。

15、所有的光芒,都需要时间才能被看到

出自锤子手机。

16、十年,三亿人的账单算得清,美好的改变算不清

出自 2014 年支付宝推出的《账单日记》,从一个女生的生活点滴讲述与支付宝的故事,说实话,对这种贴近生活气息的广告毫无抵抗力。另,文案也很赞。我很喜欢这支广告,贴了出来,流量党慎点点点。

17、只要步履不停,我们总会遇见

出自淘宝服装品牌步履不停。

18、去哪里不重要,重要的是去啊

出自去啊。

19、停下来,享受美丽

出自美即面膜。在广州经常坐 5 号线地铁的孩子对这系列广告应该不陌生。

20、故乡眼中的骄子,不该是城市的游子

出自某地产广告。

21、一切语言,不如回家吃饭

出自回家吃饭 APP。

22、唯有美食与爱不可辜负

出自下厨房。

23、痛楚难以避免,磨难却可以选择

出自村上春树,他为札幌啤酒写文案时引用了这一句话,意思是痛苦是理所当然,但是以何种方式承受痛苦,却是自己可以选择的。

24、有人驱逐我,就有人欢迎我

出自豆瓣。

这 50 个文案好棒,你值得收藏

25、男人不止一面

出自七匹狼。

26、我能经得住多大诋毁,就能担得起多少赞美

出自范冰冰代言的诺基亚广告《不跟随》。

27、总有新奇在身边

出自陌陌,我还喜欢那句「就这样活着吧」。

28、伟大的反义词不是失败,而是不去拼

出自 nike 微博。

29、Yesterday you said tomorrow

出自 nike。拖延症该好好看看。

这 50 个文案好棒,你值得收藏

30、三毫米的旅程,一颗好葡萄要走 10 年

出自长城葡萄酒的长文案,没看过的建议找来读一读。

31、身未动,心已远

出自旅游卫视。

32、重要的不是什么都拥有,而是你想要的恰好在身边

出自汽车斯柯达。

33、就算你衣食无忧,也觉得你处处需要照顾

出自梁朝伟代言的丸美广告《眼》

这 50 个文案好棒,你值得收藏

34、一生,活出不止一生

出自人头马。

35、热爱我的热爱

出自雪佛兰。

36、未来,为我而来

出自雪佛兰。

37、在东京失恋了,幸好酒很烈

出自日本吉乃川酒厂。

38、有兄弟,才有阵营

出自红星二锅头。

39、曾是梦想家,梦没了,只剩想家

出自茗茗是茶。

40、装得下,世界是你的

出自爱华仕箱包。

41、没有一定高度,不适合如此低调

42、踩惯了红地毯,会梦见石板路

两则均出自万科兰乔圣菲。

43、服从你的渴望

出自雪碧。

44、时间,让爱更了解爱

出自铁达时,还记得铁达时那句“不求天长地久,但求曾经拥有”吗?

45、让好奇心不再孤单

出自知乎。

46、多少崎岖,一一走过

出自飞利浦电熨斗。

47、热血撒向哪里,青春都会落幕

电影《观音山》海报文案。

48、你忘记的,我都记得

电影《37 次想你》海报文案。

49、每个人只能陪你走一段路

电影《山河故人》海报文案。

50、有一种青春,叫做宿舍

电影《栀子花开》文案。

这 50 个文案好棒,你值得收藏

说好要一起挂科,你却偷偷及了格。

这是一句自带青春回忆和笑点的文案。。。

这些文案里,你最喜欢哪一句?


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